TowerBrook Capital Partners (“TowerBrook”) today announced a strategic partnership with Rael, one of the leading women’s wellness brands focused on holistic cycle care. Together, Rael and TowerBrook will seek to scale the brand across channels and deepen its global connection with consumers, accelerating Rael’s mission to deliver better-for-you solutions for women at every stage of life.
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Founded in 2017 by three Korean American women, Rael is a women’s wellness brand whose mission is to empower women to look and feel their best through every phase of womanhood. Driven by Korean innovation, Rael offers high-performance feminine care, skincare and hormonal wellness products made with better-for-you ingredients that support women’s evolving needs throughout their lives. Headquartered in Los Angeles with an office in Seoul, Korea, Rael has built a strong omnichannel presence across both markets, reaching consumers through leading retailers and e-commerce channels.
“Rael extends TowerBrook’s track record of investing behind products and services that help consumers live healthier lives and builds on the firm’s experience scaling emerging brands through periods of transformational growth,” said Michael Recht, Managing Director at TowerBrook. “Rael’s products have distinct positioning in women’s wellness, and we are excited to build upon the unique trust the brand has developed with consumers.”
Led by Chief Executive Officer and Co-Founder Yanghee Paik, Rael will partner with TowerBrook to further expand across channels, continue innovating across its portfolio, and reach more consumers globally while advancing education around holistic cycle care. Further strengthening the partnership, John Replogle has been appointed Chair of the Board to support Yanghee and the Company’s leadership team. Replogle previously served as Chief Executive Officer of Burt’s Bees and Seventh Generation, two of the most recognized names in natural personal care and sustainable consumer products, and earlier led Unilever’s North American skin care business.
“We started Rael because we believed women deserved better choices in period care, and that belief led us to pioneer holistic cycle care,” said Yanghee Paik, CEO and Co-Founder of Rael. “From our first conversation, TowerBrook understood the impact of our mission and believed in it as deeply as we do. Their track record of scaling founder-led brands while preserving their uniqueness makes them the ideal partner as we aim to serve more women around the world.”
“Rael has built a truly differentiated brand by combining thoughtful innovation with a deep understanding of women’s evolving health and wellness needs,” said Nancy Jin, Managing Director at TowerBrook. “We share Yanghee’s conviction that women deserve clean and effective cycle care products that help them feel supported and confident across every stage of life. We are partnering with this team to build the company that leads that category.”
TowerBrook’s investment was supported by co-investors. Jefferies LLC served as financial advisor to Rael and Sidley Austin LLP served as legal advisor. Benesch served as legal advisor to TowerBrook.
About TowerBrook Capital Partners
TowerBrook Capital Partners is a modern value investor focused primarily on transforming services businesses across four sectors in Europe and North America: business services, consumer products and services, financial services and healthcare. It champions founders, entrepreneurs and management teams as they grow and transform their companies, helping them become long-lasting leaders in their industries. Informed by deep industry expertise, TowerBrook develops theses and then targets and invests with intentionality to build portfolios that deliver meaningful customer and shareholder value, and have a positive impact on society. TowerBrook invests through private equity, structured opportunities, growth and impact, and strategic partnerships, offering flexibility across the capital structure, and has over $30 billion of assets under management.
TowerBrook is co-headquartered in New York and London and takes an entrepreneurial, multinational, single-team approach. Since inception in 2000, it has invested in more than 125 companies on both sides of the Atlantic. TowerBrook is the first mainstream private equity firm to be certified as a B Corporation, demonstrating leadership in commitment to responsible business practices.
For more information visit www.towerbrook.com
About Rael
Founded in Los Angeles in 2017 by three Korean American women, including CEO Yanghee Paik, Rael was created to bring better options to period care and empower women to make healthier choices for their bodies. By combining organic cotton materials with advanced Korean manufacturing technology, Rael developed high-performance, better-for-you feminine care products that quickly gained traction with consumers. Building on that success, the brand expanded into intimate care, skincare and hormonal wellness, creating a holistic portfolio designed to support women’s evolving needs throughout their lives.
Today, Rael is available in more than 40,000 retail doors across the U.S. and Korea, including Target, Walmart, Ulta Beauty, CVS and Walgreens. The brand has held the No. 1 position in sanitary pads on Amazon for the past six years and continues to rank as a top-selling feminine care brand at Olive Young in Korea.
For more information visit www.getrael.com
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